Waste of Space has been a daring exercise in making use of all available space. Not only in a physical sense, by using empty shops in new and creative ways, but also in a political and enterprising sense, trying to weave “meanwhile spaces” into the fabric of local council, estate agents, land owners and retailers.
The notion of the shop is slowly changing whilst online shopping is growing year by year and overall consumer spending on goods and services is down. Experts indicate that retail spaces are rapidly changing function, where once we would go to buy our food, clothes, and meet with other local shoppers, now there is a shift towards café culture, entertainment and services such as hairdressers. But this is not enough to fill the void. 15% of all retail space in England remains vacant, and in many cases, rent and rates remain unaffordable given current trading conditions.
What is the future of the shop? How can we utilise empty spaces in the right way so to satisfy the community, estate agents and landlords? Is there more potential than we can see at first sight? And what impact will these changes have on our social habits?
Join artist Lorenza Ippolito and The Economic Development Team at Brighton and Hove City Council to investigate the nooks and crannies of the empty retail space.
Interesting article on the Guardian about the return of the Occupy Movements to expressionist graphics and socialist/soviet themes. It brings up interesting questions and it gives me the opportunity to talk about my degree project which uses a similar language.
Here is an image of my degree project. It is a mock campaign for social awareness that uses a bold graphic language and an emphatic manifesto. It deals with important topics of Italian politics of the time, whilst underlining the militant nature of left Italian politics
I find it fascinating how graphics, like most things relating to human begins are just another code, a language that can be traced back in History.
Comments are always welcome.
This is an extract from Questions and Answers part of an exhibition called It’s All About Paradise II
In this moving image piece Questions and Answers I examine found objects, placing them in their traditional context and questioning their functions. My interest lies in nostalgia and ownership, exploring the boundaries between found objects and the ‘objective’ subject, subverting their established meaning and detachment. By animating objects that have lost their use or whose design has been replaced and modified by more sophisticated devices, I question the human relation with the past as an object or as the waste as well as interrogating the nostalgia that drives capitalism towards fetishism.
I thought I’d upload some stuff I have done in the past. This is a show I was part of last year.
It’s called It’s All About Paradise 2. Here is a brief description of my work taken from the website.
Lorenza Ippolito interviews found objects, placing them in their traditional context and questioning their functions. Her interest lies in fetishism, nostalgia and capitalism, exploring the boundaries between found objects and the ‘objective’ subject, subverting their established meaning and detachment. By animating objects that have lost their use or whose design has been replaced by more sophisticated devices, Ippolito questions the human relation with the past as an object, the waste, and the nostalgia that drives capitalism towards fetishism.
If you want to know more, below are the links to the website and the blog.
It’s All About Paradise 2